Digital Marketing Overview: 1. Introduction. 2. Understanding the Business. 3. Identity Creation Website creation. Social Media creation 4. Content Management Strategy. 5. Identity Optimization. Website Optimization (SEO) Social Media Opitimization (SMO) 6. Identity Promotion. Website Promotion. (SEM) Social Media Promotion (SMO) 7. E-Mail Marketing. 8. Google Analytics. 9. E- Commerce. 10. ORM-Organization Reputation Management. 11. Earn money online legally. Paid blogs. Google adsense. Affiliate programs.